​​​"Seth and Charlie understand that it is all about the next generation and that ranch raised kids will continue to add value and contribute in ways that many forget. Their investment in the Ranch Raised Kids project, is an investment in the future of ranching in the West, but more importantly, it is testament to the amazing children that life on a ranch produces."

                     Amber Morin, Field Manager, Arizona Farm Bureau

This project, Ranch Raised Kids, was inspired by those amazing children.We fell in love with them and every day we bring our passion, curiosity and well-honed professional skills out to the ranch to photograph and interview the kids and their families. 

We are Seth Joel and Charlie Holland. We view Ranch Raised Kids as a platform to educate, inspire and bridge the gap between rural and urban communities. We are focused on the reality and not the myth of contemporary ranching. We offer a fresh look at the West, a glimpse of the historical cowboy lifestyle and how it is producing beef for the C21st economy. 

Our portraits transcend stereotypes, and capture beautiful moments in the life of a child raised on a ranch, through Seth's honest and empathetic lens. In this way we are celebrating the endurance of the ethics and character of the American cowboy. This is reflected in the words of Ranch Raised Kids who are proud to represent the ranching lifestyle. 
We are professional photographers based in Los Angeles, who have enjoyed a long marriage and successful career as Seth Joel Photography.  We are easy to spot as the people who are 'not from around here' at rodeos, calf sales, round ups and ranches. Photographing Ranch Raised Kids has been a thrilling and humbling experience. We learn something new from every kid, every day, on every ranch we visit.

Thank you.                                                                                    December 2017


Charlie Holland
Charlie Holland